Commercial Food Photography
Vegan Focaccia
Vegan Focaccia
This project was a commercial collaboration with two chefs, focused on showcasing a handcrafted vegan focaccia. The primary goal was to create a visual narrative that highlights the rustic beauty and delicious texture of the bread, which was achieved through a warm, dramatic lighting setup.

Our creative strategy centered on capturing a sense of warmth and authenticity. We used soft, directional lighting to create a dramatic feel, emphasizing the focaccia's unique texture and artisanal details.




The shallow depth of field was intentionally used to guide the viewer's eye, drawing focus to the key elements of the composition while creating a cozy, inviting atmosphere. The final images were crafted to tell a simple, appealing story of this plant-based dish.


Credits :
Lighting, Photography, Editing : Joana Santos, Commercial Photographer https://www.joana-santos-commercial-photographer.com/
Styling : Moti & Raz - Their brand : Acayú Vegan Cheese
Location : Marmelete, Monchique, Algarve, Portugal, Europe