

Sleek Tech Meets Light in Product Photography
In this personal project, I had full artistic direction to showcase the sleek and clean design of the Apple Magic Keyboard. By blending specular and diffused light, I explored the interplay of light and texture while maintaining a minimalist, monochromatic aesthetic.

Composition
The compositions in this project revolve around symmetry, balance, and alignment. Each shot arranges the keyboard to reflect Apple's attention to detail, using slight angles or horizontal placements to emphasize structure and order without overwhelming the viewer.
There is a subtle interplay between multiple elements within the frame—some shots include a trio of keyboards positioned to explore varying perspectives of the product, while others focus on a single angle, emphasizing simplicity.
The use of repetition, offset angles, and slight variations in alignment create a rhythmic flow across the project. This not only draws the viewer into the composition but also highlights the technical craftsmanship of both the product and the photography itself.


Lighting and Shadows
Particular attention was paid to the way light interacted with the overall product. Specular reflections bring out the sleek finish of the aluminum base, while the diffuse lighting over the matte keys creates a softer, more tactile feel. The combination of these lighting techniques elevates the product, transforming it into a design statement, while maintaining an air of elegance.

Reflections and Material Dynamics
In contrast, the softer, diffuse reflections over the keys highlight the tactile nature of the keyboard, giving the viewer a sense of the material’s quality. This play between textures not only enhances the overall visual impact of the project but also helps communicate the physical properties of the product in a visually compelling way.

Mood and Aesthetic
The overall mood of the project is sophisticated, with a minimalist yet high-end feel. The selective use of lighting conveys a sense of precision and control, which matches the sleek, professional character of both my photography style and the Apple brand.
The dramatic lighting, monochromatic backgrounds elevates the product, giving it an aura of exclusivity and refinement. The clean, shadow-filled compositions create a sense of depth, while the sharp lines and minimalist approach keep the focus firmly on the product itself.
The project’s aesthetic reflects Apple’s design philosophy: sleek, modern, and functional.
Each image is designed to evoke a feeling of precision, with the viewer being invited to appreciate the subtle details and craftsmanship of the keyboard.
Whether it’s the sharp edges highlighted by directional lighting or the soft gradient of shadows that sweep across the surface, the visual mood strikes a balance between minimalism and visual depth.
Whether it’s the sharp edges highlighted by directional lighting or the soft gradient of shadows that sweep across the surface, the visual mood strikes a balance between minimalism and visual depth.

The Power of Minimalist Clean Aesthetics
Minimalist clean aesthetics possess a unique power, distilling design to its essence and inviting viewers to appreciate the beauty of simplicity. This approach emphasizes clarity and functionality, allowing products to shine without distraction.
In a world filled with visual noise, minimalist design stands out, creating an atmosphere of calm and sophistication. By stripping away unnecessary elements, the focus remains solely on the product, showcasing its craftsmanship and modernity.
Through this exploration of minimalist aesthetics, I aimed to convey the keyboard not just as a tool, but as a design statement—an embodiment of modern sophistication that speaks to the discerning eye.


Conclusion
This personal project captures the Keyboard in a new light—literally and figuratively. Through careful attention to composition, lighting, and material contrasts, I aimed to highlight the product’s sleek design and elevate it from a functional tool to a subject of visual fascination.
The end result is a project that not only showcases the product’s aesthetic qualities but also reflects my personal approach to product photography: a blend of technical precision and creative expression.
The end result is a project that not only showcases the product’s aesthetic qualities but also reflects my personal approach to product photography: a blend of technical precision and creative expression.

Credits
Product: Magic Keyboard with Touch ID and Numeric Keypad
Photographer: Joana Santos, Commercial Photographer
Location: Private Photo Studio in Algarve, Portugal
Photographer: Joana Santos, Commercial Photographer
Location: Private Photo Studio in Algarve, Portugal
