Minimalist Cosmetic Product Photography
This project is a studio photoshoot for a minimalist cosmetic brand with clean, white packaging. The goal was to create a set of polished images for their e-commerce and social media platforms, using a refined color palette and strategic props to build a cohesive brand identity.
Creative Direction: Warmth & Texture
My approach centered on a minimalist aesthetic that felt both clean and inviting. I used a neutral beige background to provide a soft, warm base that complements the product’s clean white branding. The styling incorporated props in a specific yellow and gold color palette, chosen for their visual warmth and textural contrast.
The props were selected to evoke specific brand associations:
1. Textured towels suggest a bathroom or self-care setting, linking the product to a daily routine.
2. A silky gift ribbon elevates the product, hinting at its premium quality and making it feel like a luxurious gift.
The lighting was kept soft and diffuse to emphasize the smooth surfaces of the packaging while still capturing the fine textures of the props, creating a harmonious and sophisticated visual story.
Project Highlights
Subject: Cosmetic products with minimalist white branding.
Setting: Studio photoshoot.
Styling: A warm color palette (beige, yellow, gold) and props with varying textures.
Props: Towels and ribbons, to evoke specific brand feelings.
Objective: To create visually compelling product images that are both minimalist for e-commerce and rich in brand identity for social media.
