Monte da Casteleja
Ecommerce Wine Packshot Photography
Ecommerce Wine Packshot Photography
This project showcases a commercial photography session for Monte da Casteleja, a Portuguese producer of organic wines in the Algarve. The primary objective was to create clean, catalog-ready product photographs of their wines.
This work also explores how these e-commerce images can be creatively repurposed for marketing and branding, extending their value beyond simple product listings.
Studio Photography: Clean Ecommerce Packshots
The core of the project involved creating classic packshots on a pure white background. The three distinct bottles, each with the same elegant label design but different colors of wine, were carefully lit to highlight their shape, label details, and the unique hues of the wine itself. This approach ensures a consistent, professional, and trustworthy look for online retail platforms.
Creative Application: The Versatility of a Single Image
Beyond the standard e-commerce shots, I demonstrated the creative potential of these photographs. By isolating the bottles from their background, I was able to use them as elements in various digital compositions and mockups. This process shows how a single, high-quality product image can be transformed to create dynamic marketing materials.
Project Highlights:
Client: Monte da Casteleja, an organic winery in the Algarve - website
Products: White, Palhete, and Red wine.
Objective: To create high-quality ecommerce visuals and demonstrate their creative applications.
Style: Clean, studio-based ecommerce packshots on a white background.
Creative Techniques: Digital compositions and mockups to show versatility.
Core Message: Professional e-commerce photography can serve as a powerful foundation for a brand's broader visual marketing.
Credits
Photographer: Joana Santos, Commercial Photographer
Location: Private Photo Studio in Algarve, Portugal
Mockups: lstore.graphics , mockups-design.com
