Blackout Mask
Studio & Lifestyle Product Photography
Studio & Lifestyle Product Photography
This project showcases a comprehensive product photography session for MyHalos®, a brand specializing in Professional Tempature Therapy and Wellness. The goal was to produce a versatile set of images, including clean studio shots for e-commerce, as well as relatable lifestyle photos with a model.
The entire visual approach was designed to highlight the mask's key features, total light blackout, comfort, and premium design, in a cohesive narrative.
Ecommerce Studio Product Photography
The studio work was designed to capture the mask's unique form and material quality. On the white background, I used a large, soft, and diffused light source to create gentle shadows. This technique provides depth and dimension while keeping the image clean and suitable for e-commerce listings.
The studio work was designed to capture the mask's unique form and material quality. On the white background, I used a large, soft, and diffused light source to create gentle shadows. This technique provides depth and dimension while keeping the image clean and suitable for e-commerce listings.
A second, subtle light was used to fill in shadows and maintain a high level of detail, especially on the mask's black fabric and its 3D contours.
Artistic Exploration
In addition to the commercial images, I pursued a personal artistic exploration of the product. The dark, high-contrast images on a black background were a creative choice, not a separate photo shoot. I used the exact same shots from the white-background session and digitally re-composed them to explore a different aesthetic.
In addition to the commercial images, I pursued a personal artistic exploration of the product. The dark, high-contrast images on a black background were a creative choice, not a separate photo shoot. I used the exact same shots from the white-background session and digitally re-composed them to explore a different aesthetic.
This approach allowed me to sculpt the product with light, bringing out the subtle textures of the memory foam and straps in a dramatic way that the white background couldn't.
This process demonstrates how I can take a single set of images and adapt them for a variety of visual purposes, from straightforward product listings to more artistic brand imagery.
Lifestyle Photography
The lifestyle session with a model was key to demonstrating the product's real-world benefits. I chose a soft, natural lighting style to create a calm and comfortable atmosphere. The diffuse light and gentle contrast were maintained to visually communicate a sense of peace and relaxation, aligning with the product’s promise of "Better Sleep, Better You."
The lifestyle session with a model was key to demonstrating the product's real-world benefits. I chose a soft, natural lighting style to create a calm and comfortable atmosphere. The diffuse light and gentle contrast were maintained to visually communicate a sense of peace and relaxation, aligning with the product’s promise of "Better Sleep, Better You."
The photos were composed to show how the mask fits and functions, blocking light while remaining gentle on the eyes and hair, and ideal for travel or home use.
Project Highlights
• Client: MyHalos®
• Client: MyHalos®
• Product: Blackout Sleep Mask
• Objective: Visually communicate the product's key features (light blockage, comfort, premium design) for ecommerce and marketing needs.
• Studio Techniques: Diffuse lighting to showcase form and texture.
• Lifestyle Approach: Soft, natural light and gentle contrast to convey comfort and real-world use.
• Core Message: The visual story connects the mask's design and materials to its promise of improved sleep quality.
Credits
Location: Private Photo Studio in Algarve, Portugal
