Vegan Avocado Burger
Commercial Food Photography
Commercial Food Photography
This project showcases a vegan avocado burger through a professional food photoshoot, created to promote a local take-away business. The primary objective was to produce appetizing and high-quality images that highlight the freshness and appeal of a plant-based burger, designed for online and social media promotion.
Creative Direction
Our creative approach focused on a rustic yet modern aesthetic, using a combination of a natural wooden board and a sleek black marble surface. This dual background creates a visual contrast that makes the burger's vibrant crisp textures stand out, emphasizing both its wholesome ingredients and its presentation.
Execution
The shoot was conducted on-location, where the two chefs prepared the dishes for the photoshoot. This allowed us to capture the food at its freshest, right after preparation. The lighting was designed to be soft but directional, creating subtle shadows and highlights that give the burger a sense of three-dimensionality and warmth.
The composition was kept clean and focused, ensuring the viewer's attention is immediately drawn to the product itself. The result is a series of photos that are both mouth-watering and professional, perfect for a brand that values both quality and style.
Credits
Photographer: Joana Santos, Commercial Photographer
Styling: Moti & Raz from Acayú Vegan Cheese
Location: Algarve, Portugal
