Eye Care Campaign
For this campaign, we provided a comprehensive visual solution for Myhalos, covering the full spectrum of modern brand needs. The goal was to create a cohesive narrative across three pillars: E-commerce Studio photography for technical product clarity, Lifestyle imagery to build emotional connection, and Video content for dynamic engagement.
The project features the complete Myhalos range: the color-coded Under Eye Patches (Gold for fine lines, Blue for puffiness) and the versatile Under Eye Patch and Mask Duo. Every visual was designed to highlight the products' freezer-safe properties and their professional-grade ingredients like Hyaluronic Acid and Collagen.
This duo allows the patches and the mask to be worn separately or together, providing maximum hydration and cooling for those who want to do the most for their skin with minimal effort. Both products are freezer-safe to enhance their de-puffing and brightening effects
Technical E-commerce photography focusing on the vibrant aesthetics of the range; The primary challenge was mastering the transparency of the against a pure white background. Through precision lighting, I sculpted the edges and internal textures of both the individual Patches and the Mask Duo, ensuring the translucent materials retained their form and color while emphasizing their refreshing quality.
Lifestyle Photography; Captured with models Veronica and Shane, these visuals bring the "max chill" concept into a real-world context. Working with makeup artist Joana Martins, we showcased the versatility of the collection, featuring both the precision of the Under Eye Patches and the full-face hydration of the Mask Duo in a serene, authentic self-care environment.
Working alongside makeup artist Joana Martins, we focused on achieving a natural, hydrated skin glow, proving that these treatments offer "max results while doing the least.
By incorporating elements of modern life - such as using a phone or relaxing during "me-time" - we showcased that Myhalos fits perfectly into a busy schedule.
Lifestyle Product Videography; Dynamic motion captured by Lucas, providing a comprehensive view of the Myhalos routine. The video documents the seamless experience of using both products, from the freezer to the application, demonstrating how the range delivers high-end results with minimal effort.​​​​​​
Project Highlights
Subject: Myhalos Eye Care Collection by Myhalos- Website - Instagram
Purpose: Commercial campaign for product launch, Ecommerce, website and social media marketing.
Techniques: High-end studio lighting for reflective surfaces, lifestyle art direction, and synchronized video/stills production.
SEO Keywords: Product photography, beauty campaign, cosmetic studio photography, lifestyle video, product lighting, Myhalos, eye patch photography.
Core Message: Blending technical studio precision with authentic lifestyle storytelling to showcase high-performance eye care.
Credit
Model 1: Veronica - Instagram - TikTok
Model 2: Shane
Makeup Artist: Joana Martins - Instagram - Glitter Bar
Photographer: Joana Santos, Commercial Photographer - Website - Behance
Videographer: Lucas, Slice the Frame - Behance
Location: Client Location and Private Photo Studio in Algarve, Portugal ​​​​​​​

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